A girl walks into an interview. Gets rejected by serious-looking senior management. She then uses a skin cream. And voila! She is ready to ace every interview in life.
Sounds familiar, right?
After watching beauty brand adverts, an alien would believe that women seek nothing less than a genie who can magically transform them into greek goddesses.
The fact is that most of us just need that little help to look and feel better. And like for other products, we’d like to understand what makes a beauty brand work. But, big beauty brands still believe in the archaic approach of triggering purchases through emotional impulses